More than coffee. Creating Oak Park's Third Place.
Originally called "Somos Coffee," leadership was looking to rebrand as they relaunched their mobile coffee services in Chicago and simultaneously opened a brick and mortar location in Oak Park, IL.
Owner, Evan Berger, wanted to create something that felt playful and unexpected.
Services
Brand Strategy
Naming
Brand Identity
Website Design
Digital Marketing
Interior Design
Challenge
Previously operated in SF, the new brand needed to reflect the intergenerational demographic of Oak Park, IL. The new brand needed to appeal to a wider audience.
Solution
In contrast to the sleek branding of Somos Coffee, Wild Card Coffee leans into a playful and retro aesthetic that appeals to a wider audience.
Wild Card Coffee is unapologetically nostalgic for the slower moments of (extra)ordinary life. Here for now.